About Us

Welcome to United by Thread, where creativity and craftsmanship unite to bring you an extraordinary world of embroidered fashion. We are a London-based clothing brand that blossomed in the Autumn of 2020 in the cozy confines of a studio apartment. Our founders, Darcie and Eugene, embarked on a journey fuelled by a simple yet profound mission: to infuse joy and happiness into the fabric of everyday life, one stitch at a time.


Our Humble Beginnings

United by Thread was born in the heart of London, a city that resonates with diversity, creativity, and a rich tapestry of cultures. It all began in that small, but vibrant studio apartment where Darcie and Eugene shared a dream of reimagining the potential of a seemingly ordinary garment – socks. These everyday essentials are often overlooked, but they have the power to make you smile, express your personality, and brighten your day.
With embroidery as our muse, we delved into the world of socks, turning them into artful canvases that can reflect your individuality. Our socks are more than just a piece of clothing; they're a form of self-expression, a celebration of the little joys in life, and a source of comfort. We believe that putting on a pair of United by Thread socks can be a transformative experience, giving you that extra pep in your step and reminding you of the beauty in simplicity.

Expanding Horizons

As our brand's reputation grew, so did our creative horizons. We've branched out into caps, sweatshirts, and t-shirts, all still bearing the mark of our original passion – intricate and thoughtful embroidery. Each of our products is a canvas for imagination, where we take timeless designs and blend them with contemporary style, all while ensuring the utmost attention to quality and detail. 
United by Thread is not just about clothing; it's about forging connections, sparking conversations, and fostering a sense of togetherness. Our designs are inspired by the harmonious blend of cultures, art, and emotions that make up the tapestry of our world. We believe that fashion is a language, and we're here to help you speak it with authenticity.

Our Community

We are proud to have built a community united by a love for creative, quality clothing. We're grateful for the support of our loyal customers, who have not only embraced our vision but have also become an integral part of our journey.
Join us as we continue to thread happiness, joy, and art into the fabric of your everyday life. Explore our collection, express yourself, and become a part of our vibrant community. Thank you for being a part of our story.
Welcome to United by Thread – where we are 'United by the joy of a well-stitched life.'